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News of the deaths of all five brothers became a rallying point for the war effort, with posters and speeches honoring their sacrifice. Extensive newspaper and radio coverage of the incident made the loss of the brothers a national story, producing "a wave of humility and sympathy..." and condolences poured in on the Sullivan family in Waterloo, Iowa. One woman told the Associated Press, "And now I wonder how the sugar and coffee hoarders feel." War bond drives and other patriotic campaigns culminated in the 1944 movie, "The Sullivans."

Their sister Genevieve enlisted in the U.S. Naval Reserve as a Specialist (Recruiter) Third Class and, with her parents, visited more than two hundred manufacturing plants and shipyards under the auspices of the Industrial Incentive Division, Executive Office of the Secretary, Navy Department. According to a 9 February 1943 Navy Department Press Release, the Sullivans "...visited war production plants urging employees to work harder to produce weapons for the Navy so that the war may come to an end sooner." By January 1944, the three surviving Sullivans had spoken to over a million workers in sixty-five cities and reached millions of others over the radio.

To honor the five Sullivan brothers, the Navy has named two destroyers, USS The Sullivans. On 10 February 1943, the Navy officially canceled the name Putnam (DD-537) and assigned the name The Sullivans to a destroyer under construction. Sponsored by Mrs. Alleta Sullivan, mother of the five Sullivan brothers, and commissioned 30 September 1943, The Sullivans served the Navy until final decommissioning on 7 January 1965. In 1977, the destroyer was donated to the city of Buffalo, New York, as a memorial in the Buffalo and Erie County Naval and Servicemen's Park. The second The Sullivans (DDG-68) was laid down on 14 June 1993 at Bath, Maine, by Bath Iron Works Co. and launched on 12 August 1995 sponsored by Kelly Sullivan Loughren, granddaughter of Albert Leo Sullivan. Commissioned on 19 April 1997 at Staten Island, New York under the command of Commander Gerard D. Roncolato, the motto of the ship is "We Stick Together."